Pave the Way to an Effortless Exit
GRAB THE BLUEPRINT TO STRESS-FREE PURCHASE OF BUSINESS!
Turn Blood, Sweat, and Tears into Cash with an Easy Sale
Cash Out Big: Prep your business now to secure your financial future.
Sell Faster: High-demand, well-prepared businesses move quickly.
Stress-Free Process: A smooth, transparent transition from start to finish.
Nikolai Safonov - the author of Market Value Business Essentials
Our Unique Market Value Booster Process
in comparison with other brokers routine
Us
FREE Assessment of Your Readiness for Due Diligence
Other brokers
Skipping Preliminary Assessment.
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Comprehensive Preparation for Due Diligence.
Other brokers
Skipping Preparation for Due Diligence.
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Accurate Business Valuation.
Other brokers
Blindfolded valuation.
Us
Your Confident Negotiation with the Buyers.
Other brokers
Your Hope-and-pray Negotiation with the Buyers.
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Stress Free Due Diligence.
Other brokers
Very Stressful Due Diligence.
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Maximum proceeds at Closing.
Other brokers
Less money (if any) at closing.
Our Unique Market Value Booster Process
Two Processes Side-by-Side
Click to see details
Easy and Profitable Process
FREE Assessment of Due Diligence Readiness.
The process begins with an evaluation of the business to determine its readiness for due diligence. If the business is fully prepared, the broker and owner can move directly to the valuation stage. However, if significant gaps are identified—such as missing documentation, inconsistencies in financial records, or operational inefficiencies—the process transitions to the second stage.
Preparation for Due Diligence.
In this stage, the focus is on thoroughly preparing the business to withstand the scrutiny of potential buyers. This preparation is coordinated by an experienced business broker who understands the buyer's perspective, including the types of information they will request and their behavior in negotiations. Key actions include:
Organizing and verifying financial records.
Addressing operational inefficiencies.
Ensuring all legal, contractual, and regulatory documents are up to date.
This stage transforms the business into a transparent, well-documented entity, ready for buyer evaluation, reducing the chances of price reductions or delays.
Accurate Business Valuation.
We hold off on officially listing your business until all the groundwork is done and your financial and operational documents are in order. Skipping this step can lead to big problems, like overpricing or underpricing your business—both of which can hurt you in the long run. Overpricing scares off serious buyers, while underpricing leaves money on the table. Once the preparation is complete and your business is presented accurately, we can provide a fair and realistic valuation. This not only helps attract the right buyers but also positions your business in the best light, making it much easier to secure a strong offer.
Confident Negotiation with the Buyers
With a solid valuation and a well-documented business, the broker introduces the business to potential buyers. During negotiations, the broker and seller confidently assure buyers that:
All financial statements are verifiable.
The business has minimal risks due to transparent and accurate information.
This credibility makes buyers more willing to meet the seller's asking price and accelerates the sale process.
Stress Free Due Diligence and Rewarding Closing
This is the stage where all the preparation and effort from the Market Value Booster process truly pay off. Unlike the traditional chaotic and stressful due diligence, this phase becomes a smooth and predictable step when the business has been meticulously prepared in advance. Buyers can review the well-organized and verified documentation with ease, uncovering no hidden issues or inconsistencies. This transparency eliminates surprises, keeps negotiations on track, and boosts buyer confidence in the deal.For the business owner, this stage is the ultimate reward. The careful preparation not only avoids the stress and frantic scrambling typical of due diligence but also ensures the owner secures the maximum fair price for their business. By eliminating risks and demonstrating the business's strong foundations, the seller positions themselves to reap the full financial benefits of their hard work. Buyers, equally assured of a solid, low-risk investment, willingly agree to the fair valuation.In the end, the business owner walks away with a well-deserved payout reflective of their dedication to both building and preparing their business, while the buyer acquires a valuable and well-prepared asset. This seamless transition is the hallmark of the Market Value Booster process, delivering optimal outcomes for all parties involved.
Costly and Stressful Process
Skipping Preparation for Due Diligence
Selling a business often starts without laying the groundwork, much like trying to build a house without preparing the site. Business owners skip crucial steps like organizing financials, cleaning up operations, or addressing potential red flags. Brokers, eager to get the “project” listed, often avoid pushing for preparation, leaving the structure weak from the start.
Blindfolded Valuation
The valuation process is often rushed and based on guesswork, like estimating the cost of a project without surveying the site or reviewing plans. Brokers rely on incomplete numbers or the owner's word, leading to an inflated value that doesn’t align with what the market is willing to pay.
Hope-and-Paray Negotiation
Sellers and brokers move forward hoping that buyers will overlook the cracks. It’s like trying to win a contract with vague specs and no guarantees that the job can be done right. Buyers quickly pick apart the inconsistencies and start asking for detailed “project plans” (financials, operations, contracts), exposing weaknesses that weren’t addressed upfront.
Very Stressful Due Diligence
The due diligence phase is like a high-stakes building inspection where the buyer, acting as the inspector, has a detailed checklist designed to uncover every flaw. Missing documents, inconsistent financial records, or operational inefficiencies are the business equivalent of major code violations. Each issue becomes ammunition for the buyer to demand a lower price. For the seller, this phase is often a financial and emotional blow. Unprepared and scrambling to address these findings, the owner not only experiences extreme stress but also faces a significant reduction in the sale price. This reduction directly impacts the seller’s net worth, as the value of their business—a cornerstone of their financial future—takes a substantial hit during this stage. By the time due diligence is over, the seller often realizes the full impact of what inadequate preparation has cost them.
Less Money at Closing
By the time the deal is closed, the seller often walks away with much less than they originally anticipated—similar to finishing a construction project only to find that profits were eaten up by overlooked details and unexpected costs. The lack of preparation from the outset means money is left on the table, leaving the seller feeling like they’ve lost a significant portion of the value they spent years building. In the end, skipping the critical preparation for due diligence doesn’t just cost the business owner serious money—it also adds unnecessary stress to an already challenging process.
Exit Smart – Act Now to Get Started!
Exit stress-free with a smooth sale process.
Attract serious buyers ready to invest.
Eliminate lowball offers.
TESTIMONIALS
What others are saying
"
The best business broker company in Florida! Very knowledgeable and easy to work with. Great team that are easily available and helpful on all the business questions.
Highly recommend."
- Elena Voronova
"Thank you for helping our family in buying business in beautiful Tarpon Springs! We did almost impossible - from first meeting till closing it took only 3 months. Wish you a lot if interesting and inspiring future projects!"
- Olena Yurkina
"Very knowledgeable, professional, and patient with all my questions. Have always clearly and thoughtfully coached me along the way to having a better understanding of the complex issues pertaining to selling business! I am very pleased and feel in great hands with business broker Nikolay Safonov from Florida Buy and Sell!"
- Vitaly D
"Highly recommend Florida Buy and Sell for your business and immigration needs. Knowledgeable advisors provide excellent services. Besides that, very interesting and pleasant people to deal with.
10 out of 10!"
- Elona Krasavtseva
"For many years I know owners of the company as responsible, honest, professional and client-oriented people. Warmly recommend them as partners!"
- Anton Volnyanskyy
"Absolutely thrilled with my experience at Florida Buy and Sell and especially working with Alyona! She was professional, courteous, and incredibly knowledgeable, making my business buying transaction smooth and hassle-free."
- Stanislav Fedorov
Benefits for
Business Owners from Following Market Value Booster Process
No Lowball Offers
No lowball bids—buyers fear losing a solid, low-risk investment.
Fast Sell
Faster sales—high demand and no failed due diligence delays.
No hassle Due Diligence
Stress-free due diligence—no surprises, buyers find everything in order.
This Is the Perfect Process If You:
Are Ready to Cash Out
If you’re ready to sell your business for top dollar and move on to your next chapter, this is the process for you.
Value your Time
Don’t waste months chasing unqualified buyers or scrambling to fix last-minute problems. Our process saves you time and stress.
Need a Clear Plan
Selling can feel overwhelming, but with a proven roadmap, you’ll always know the next step to take.
Want to Avoid Lowball Offers
Tired of dealing with buyers who try to nickel-and-dime you? Our system ensures you’re positioned to get the maximum fair price.
Want Reliable Buyers
Sick of wasting time on tire-kickers? Our approach attracts serious buyers who see the true value in your business.
Want Eliminate Stress
Selling of business doesn’t have to be chaotic. With the right preparation, you can enjoy a smooth, no-surprises experience.
3 DEADLY SINS OF
BUSINESS OWNERS
That cost them direly at the day of closing the sale of the business
The Costly Waiting Game
Many business owners delay selling, thinking,
“This isn’t the right time.”
And you might be right—now might not feel ideal. But here’s the catch: when the "perfect time" does arrive, you may not have enough time to properly prepare your business for sale. Without preparation, your business can be undervalued significantly, leaving thousands, if not more, on the table. Selling doesn’t happen overnight. Starting the process early ensures your company is market-ready when the timing aligns, helping you avoid unnecessary discounts and securing top dollar.
Relying on the Wrong People
Too often, business owners lean on the wrong people for advice. Whether it’s a CPA or attorney offering business valuation insights — without ever being involved in actual sales —o r an unqualified advisor promising results, the outcome is rarely in your favor. Even hiring a business broker comes with risks, as many lack the knowledge required for roofing businesses. We’ll guide you in choosing the right team, showing you exactly what qualifications to look for so you don’t fall victim to poor advice or mismanagement.
Cutting the corners
In nearly every case we’ve seen, business owners enter the market without following the correct steps to prepare. This mistake often leads to unnecessary stress, delays, and a lower selling price. The secret? It’s all in the sequence. Our proven workflow prepares your business to shine for buyers, ensuring a smooth sale, fewer headaches, and maximum payout. Don’t risk the future of your hard work—let us help you sell your roofing business the right way, on your terms, and for the best price.
MEET THE principal broker
Nikolai Safonov
Creator of the Market Value Booster: He designed this unique process to make selling smooth and hassle-free.
Extensive Experience Since 2014
With over a decade of experience representing business buyers, Nikolai has a deep understanding of buyer intentions during due diligence—far beyond that of the average business broker.
Proven Track Record in Construction
Nikolai and his team have successfully sold over 100 construction businesses, making him uniquely qualified to navigate the complexities of this industry.
Access to a Global Network of Investors
Nikolai’s extensive international connections bring a larger pool of buyers, increasing competition and driving up offers for your business.
Commitment to Maximizing Value
Nikolai is dedicated to preparing your business for sale with precision, ensuring it’s market-ready to minimize time on the market and maximize your final sale price.
STILL NOT SURE?
Frequently Asked Questions
Got Questions? Learn More About Our Unique Process
Not sure your business is ready to sell yet?
No problem. The first step of our process is a free assessment to see where your business stands and what needs to be improved. Even if you’re not ready today, we’ll help you create a clear roadmap for when you are.
Worried about how much time this will take?
We know your time is valuable. That’s why our process is streamlined to handle the heavy lifting for you, so you can focus on running your business while we prepare it for sale.
What if buyers still try to lowball you?
By thoroughly preparing your business, we eliminate most reasons buyers use to haggle or discount the price. Serious buyers see the value and know they’re getting a solid investment.
Worried about revealing too much information?
Confidentiality is a top priority. Potential buyers must sign a non-disclosure agreement (NDA) before receiving any sensitive details about your business.
Think the process might be too complicated?
We break everything down step by step, handling the complex parts for you. You’ll always know what’s happening and why, without being overwhelmed.
When it is the right time to sell?
Getting your business ready for due diligence is a smart move, no matter when you decide to sell. This preparation helps you uncover and fix potential issues, making your business stronger and more valuable. Plus, once the groundwork is done, you’re in the driver’s seat—you can choose to sell when the time feels right or hold onto your business knowing it’s in top shape. Either way, you’re setting yourself up for success without any pressure to decide right away.
How to Get Started
Schedule Your Free Consultation
Book a free consultation with our business broker to learn how to maximize your business’s market value. After this session, you’ll have a much clearer picture of how to get the most from selling your business.
Sign Up for Video Resources
Access our video resources to dive deeper into preparing your business for sale. These resources are perfect for understanding how to position your business for the best possible price.
Join Our Email and SMS List
Stay in the loop with valuable insights, tips, and invitations to exclusive online events. We know you’re busy, and this ensures you won’t miss important updates or your next step in the process.
Whether you’re ready to move quickly or need time to think things through, making this simple, no-obligation step opens the door to securing a financially sound retirement. Let’s start this journey together!